October 2025 Social Media Updates Every Business Should Know

Stay ahead of the algorithm with this month’s biggest social media updates, including Instagram’s powerful pinned comments, Meta’s new AI ad tools, and LinkedIn’s surprising shift toward frequency over perfection.

October 2025 has brought some of the most interesting and potentially game-changing social media updates we have seen all year. From Instagram’s new pinned comments feature to Meta’s expanding AI ad tools, these updates are reshaping how brands connect with their audiences heading into the holiday season.

At Lake Like A Local Media, we have been testing these updates firsthand and identifying what they mean for business owners, marketers, and creators who want to stay ahead of the curve. Let’s break down the key changes and how you can use them to your advantage.

Creative Ways to Use Pinned Comments for Context, Engagement, and Conversions

Instagram’s pinned comments feature may seem like a small change, but it has huge potential for controlling your brand’s narrative and boosting engagement.

By pinning a key comment such as a question, testimonial, or call to action you can guide your audience’s attention where it matters most. Try pinning a question that sparks conversation, a customer comment that builds trust, or even a link reminder for your newest offer.

This feature is also an incredible way to create context for your post, especially if your caption is short. Think of pinned comments as an extension of your storytelling space one more chance to invite engagement, not just react to it.

Why You Shouldn’t Stop Running Meta Ads on December 31

Many brands pause their ad campaigns after the holidays, assuming their audience is no longer buying. In reality, January is one of the most overlooked opportunities of the year.

Meta’s latest AI-driven tools are helping advertisers extend campaign performance into the new year by optimizing creative, audience segments, and budgets automatically. The key is to adjust your messaging, from gifting and celebration to renewal and self-improvement.

If you maintain momentum into January, you can take advantage of lower ad costs while your competitors step back. Keep your campaigns running, tweak your creative, and let Meta’s tools help you convert that post-holiday interest into sales.

LinkedIn: Frequency Now Beats Perfection

The newest LinkedIn data shows a clear shift in how the platform prioritizes content. Posting more often now drives higher visibility than perfectly polished posts.

This is great news for busy founders and marketers. Instead of spending hours perfecting one long post per week, aim for three or four shorter, value-driven updates. Share behind-the-scenes moments, quick insights, or trending takes from your industry.

LinkedIn’s algorithm now rewards consistency, approachability, and relevance over heavy production. The more frequently you show up, the more your network remembers you—and the more trust you build over time.

October’s updates are a clear reminder that success in social media marketing is not about working harder; it is about working smarter. Whether you are testing pinned comments, exploring Meta’s AI tools, or posting more consistently on LinkedIn, these changes open the door for meaningful growth and measurable results.

If you want to stay ahead of every algorithm shift and build a strategy that grows with the platforms, connect with Lake Like A Local Media, your trusted Lake Geneva digital marketing and social media management partner, at info@lakelikealocalmedia.com.